https://www.binxiecollective.com/blog daily 0.75 2021-03-18 https://www.binxiecollective.com/blog/coming-soon monthly 0.5 2020-03-29 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585501281621-4447SMFYSGDR6E0NW53X/75851079_10156444286216331_6787153092052779008_n.jpg blog - coming soon… https://www.binxiecollective.com/blog/greater-good-covid19 monthly 0.5 2020-04-12 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586204991796-VWODBJWU3PITMXC4FPF0/Journey+Meme blog - greater good - In the words of Journey, “Don’t stop believing.” Yes, that was cheesy but there is still hope and greater good taking place in the world today. Watch my Greater Good series now. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586205273440-7BLPXDW184XSJUTNNJQ7/Activista+Social+Distancing+Albums+Beatles blog - greater good Then there’s the creative folk who bring me the most joy at this time. From global graffiti expression during this worldwide pandemic to projects that reimagine iconic album artwork into today’s social distancing norm. Seeing the world as it isn’t inspires and reinvigorates me to take a different perspective. https://www.binxiecollective.com/blog/case-study-linq-up monthly 0.5 2020-04-12 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586546013309-2NRYRH5ZY5XV2SXCESZQ/Picture3.png blog - case study: linq up - The MatchUp Twitch Livestream Generated… 824K minutes watched 124K unique viewers 5,329 max viewers 3,655 average viewers https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586546317587-9B1JTNKL9IROEW1MNTKG/64474545_1108769212650045_5756371250372929831_n.jpg blog - case study: linq up https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586546326761-B0IWO0LKIJZTFYSYTWZO/66307248_1129102493946499_52298643748044741_n.jpg blog - case study: linq up https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586546334757-M8S99UW7HGZFI278BOQS/66619538_2353270268091376_6003398652700408782_n.jpg blog - case study: linq up https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586546372579-EPH6P6DUBLF4EI2KH48S/36944503_1098880516941770_5699639635806781440_n.jpg blog - case study: linq up https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586546385447-YKEN3C7OJXXID5WBCFPB/66415682_469461893884531_9219052848948979940_n.jpg blog - case study: linq up https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586546402282-EAI4Z7XGRFBSSASJR15F/66822886_416037409257242_854935417922403908_n.jpg blog - case study: linq up https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586545749088-M8EZ6J9NQ1E9V73VFNVD/LINQ+Up+Inlfuencers blog - case study: linq up Pictured from left to right: Gabrielle Cooke, Mizzi Mie, Xavier Woods & Vampy Bit Me https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586543205613-WHW3W69I1GYVLNPXY7AC/LINQ+Up+Flyer blog - case study: linq up - The Results…. 1.9MM Impressions 169K video views 149K instagram story views 124K twitch viewers 10,560 social engagements https://www.binxiecollective.com/blog/case-study-gordon-ramsay-steak monthly 0.5 2020-05-06 https://www.binxiecollective.com/blog/starting-my-own-venture monthly 0.5 2020-05-04 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588621051053-TTVDTJD0WUKJ2N4R04YN/image-asset.jpeg blog - starting my own venture https://www.binxiecollective.com/blog/case-study-nobu-las-vegas-content-strategy monthly 0.5 2020-05-06 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588727351971-RVN8M0CJA9KD95RHHB1F/nobu+food+%26+beverage+inspo blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588727440243-I40O5G7FSIN6JXYBG1ED/hotel+inspo.png blog - case study: nobu las vegas [Hotel mood board inspiration for Nobu Las Vegas. Various sources.] https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726645348-LU3HWXA8ZJ5AF3V7T559/71569802_2603176646394908_6065892376254098613_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726672437-1KL3XPFW0Z6BHAB2KXWB/75244470_173747207111126_6053572685615691855_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726689450-YSD0KEUCE2962X273U07/73049562_156775208897179_3660056742985152280_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726718983-BPSEGIS3A3DTJYPEBQNU/75349307_397652421111896_6501230055258585731_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726730866-P96JC3ODRZXVX56QX6ZZ/75572923_776429456137937_877593988703075628_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726748693-UXSIVOYL6NFAOKN1ORY2/71697464_2561888760561640_6532991586025152639_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726780519-UBJQBDYKX5KFG4B5JCMW/73175799_2466930433587217_3870570581772886920_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726803820-4PC5GFQLFCGP2O23PMIR/75448900_191723768664129_7038324470146891376_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726815212-LE35EQ911ICDKWCUQ43L/75426194_500104320601301_3386841649252207297_n.jpg blog - case study: nobu las vegas https://www.binxiecollective.com/blog/safety-first-always monthly 0.5 2020-05-19 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1589736120793-ATI17V22A6TPJ9RESWS3/call+dont+fall blog - safety first, always. [This was on the ceiling tile in my room.] https://www.binxiecollective.com/blog/stop-the-stigma-amp-stereotypes-stop-the-hate monthly 0.5 2021-03-18 https://www.binxiecollective.com/blog/category/Travel monthly 0.5 https://www.binxiecollective.com/blog/category/Self+Reflection monthly 0.5 https://www.binxiecollective.com/blog/category/Case+Study monthly 0.5 https://www.binxiecollective.com/blog/category/Passion+Projects monthly 0.5 https://www.binxiecollective.com/blog/tag/the+linq monthly 0.5 https://www.binxiecollective.com/blog/tag/Travel monthly 0.5 https://www.binxiecollective.com/blog/tag/social+good monthly 0.5 https://www.binxiecollective.com/blog/tag/marketing monthly 0.5 https://www.binxiecollective.com/blog/tag/nobu monthly 0.5 https://www.binxiecollective.com/blog/tag/gordon+ramsay monthly 0.5 https://www.binxiecollective.com/blog/tag/personal monthly 0.5 https://www.binxiecollective.com/blog/tag/caesars+entertainment monthly 0.5 https://www.binxiecollective.com/blog/tag/social+media monthly 0.5 https://www.binxiecollective.com/blog/tag/case+study monthly 0.5 https://www.binxiecollective.com/blog/tag/venture monthly 0.5 https://www.binxiecollective.com/blog/tag/covid19 monthly 0.5 https://www.binxiecollective.com/about daily 0.75 2020-04-02 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585415610480-6DT2297PDHZ49BT73LXA/Salt+Lake+City about bianca shaw - I am a classically trained brand marketer with a disruptive digital and social first integrated approach. I consider myself a hybrid of right-brained, left-brained thinking where qualitative and quantitative data support the development of strategy, while also being able to imagine the creative and craft a storyline that goes into best-in-class technical execution. I most recently held the position as Director, Content & Social Media at Caesars Entertainment where I led the content and social strategy for all nine Las Vegas brands including the flagship of Caesars Palace. Prior to that, I held the position of Vice President of Social Engagement at MGM Resorts International where I oversaw brand channel and content strategies as well as reputation management efforts. I have spent the past 14 years refining my marketing expertise which draws on a broad range of experience from agency, in-house, to brand. I have also driven the strategic development and execution for various hospitality and tourism brands that include Travel Nevada and Hakkasan Group in addition to other reputable companies such as Sony Electronics, Nintendo of America, and ABC Entertainment. https://www.binxiecollective.com/portfolio daily 0.75 2020-04-14 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585616406353-J6P2Y430BCU6KLDGJ34Y/powerplay_dave.png digital + social porfolio - social innovation: caesars powerplay livestream Created an original livestream concept to highlight Caesars Entertainment’s differentiator of linked progressive table games in the state of Nevada. The livestream gameshow concept leveraged all nine Caesars Entertainment Las Vegas property Facebook pages to drive awareness, education, and engagement; the livestream generated 11.5K engagements and 32.3K video views. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585500528415-RORA6A7R764LNA5YO1KD/Paris+Las+Vegas+%7C+Gordon+Ramsay+Steak digital + social porfolio - brand relaunch: paris las vegas’ gordon ramsay steak Relaunched the Gordon Ramsay Steak brand at Paris Las Vegas with a three-week campaign through various tactics that included a 20 Questions AMA with the chef, a video series, and event coverage that generated 689K impressions, 15.8K engagements, and 98K video views. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585930964152-OVMQV62YL37FV43USYN0/New+York-New+York+%7C+Between+The+Pipes digital + social porfolio - hockey season campaign: new york-new york’s ‘between the pipes’ Concepted an original video series with the Vegas Golden Knights’ MC, Mark Shunock, to generate awareness about New York-New York Hotel & Casino being the destination to go pre and post game. The three-part video series plugged hotel offerings in a humorous, entertaining way. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585498668342-IWJ4GAV9VDT5ZLOW4RYD/MGM+Grand+Steve+Aoki digital + social porfolio - award winning content: mgm grand’s you’re going to have a story to tell Created a social brand narrative of the various pool offerings at MGM Grand (Lazy River, Lap Pool, Volleyball, Wet Republic, etc.), while also generating awareness of MGM Grand’s star studded entertainment (Jabbawockeez, Cirque du Soleil, Steve Aoki). This video won the 2017 Shorty Award - Audience Honor in Hospitality. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585426458935-2EADL8IVPNZ4RMYGFXQT/LAX+Is+Happening+The+Ambionista digital + social porfolio - integrated campaign w/ influencer outreach: los angeles world airports #LAXisHappening Collaborated with lifestyle, travel and fashion influencers to create unique content about the renovations happening at LAX. In addition to the influencer activations, a partnership was formed with Travel Skills to host a Twitter Chat sponsored by LAX. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585426855599-A4KEPZYWE0DUZZ2RSCQS/M+Resorts+Resort+Fees+Facebook+Post digital + social porfolio - social media brand & persona development: m resorts spa & casino Defined a brand persona for M Resort and launched a comprehensive content strategy to engage and create awareness of the resort’s all inclusive experience. Content was complemented with a paid social strategy to ensure the messages reached the right people. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585425193193-I3SXWGY2RCUNNH89629V/Untitled+design+%282%29.png digital + social porfolio - snapchat influencer activation: hakkasan group x chris carmichael Created branded stories highlighting Chris’ birthday at Hakkasan Nightclub and Daylight Beach Club reaching an engaged audience of 54,000 per story. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585425549117-M83ZGOMFFNC1PJZU9WX6/Picture1.png digital + social porfolio - game changing content: omnia nightclub las vegas Revolutionized how nightclubs handle their marketing by telling a brand story through abstract, artistic content. It sparked curiosity and did its job in getting the industry talking. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585424666198-UTA69G2VYMV8NI1N4K95/Transamerica+Finfluential+Microsite digital + social porfolio - trending topics & activations: transamerica’s finfluential Managed Transamerica’s social handles which become one of the most engaged financial services companies on social. Launched Finfluential.com, which trended nationwide during a one hour promotion via Twitter. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585423877253-GF35YHT3N8C6ANNSVY72/BuzzFeed+Travel+Nevada digital + social porfolio - content collaboration: travel nevada x buzzfeed Collaborated with BuzzFeed for a partnership to highlight rural Nevada by sending two writers on an roadtrip through the Silver State. They document their journey via social media and #NVRoadTrip was born. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585419433800-RNW3BZMSKIJGM1DAQ0U6/Nintendo+of+America+Wii+U+New+York+City digital + social porfolio - product launch & influencer outreach: nintendo of america’s wii u To support the product launch of the Wii U, influencers were invited to attend a special event in select cities to preview Nintendo’s newest console. Influencers were asked to write and post about their experience. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585419286332-05QVTZC0CHP4MTXYIHHE/Ford+Motor+Company+F-150+Tremor+Week digital + social porfolio - generating buzz & anticipation: ford motor company Sustained conversation about F-150 models and created new enthusiasts by creating a weeklong campaign highlighting live coverage of different events and engaging content. https://www.binxiecollective.com/contact daily 0.75 2020-06-23 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585502083067-ENZXQW1FDMX1GEPAFIHN/Lee+Canyon+Lift contact https://www.binxiecollective.com/videos daily 0.75 2020-04-03 https://www.binxiecollective.com/snowboarding daily 0.75 2020-04-02 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585594741557-Z6KMHVENR5971GKTM811/Mammoth+Cornice+Peak snowboarding https://www.binxiecollective.com/home daily 1.0 2020-05-06