https://www.binxiecollective.com/blog daily 0.75 2021-03-18 https://www.binxiecollective.com/blog/stop-the-stigma-amp-stereotypes-stop-the-hate monthly 0.5 2021-03-18 https://www.binxiecollective.com/blog/safety-first-always monthly 0.5 2020-05-19 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1589736120793-ATI17V22A6TPJ9RESWS3/call+dont+fall blog - safety first, always. [This was on the ceiling tile in my room.] https://www.binxiecollective.com/blog/case-study-nobu-las-vegas-content-strategy monthly 0.5 2020-05-06 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726645348-LU3HWXA8ZJ5AF3V7T559/71569802_2603176646394908_6065892376254098613_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726672437-1KL3XPFW0Z6BHAB2KXWB/75244470_173747207111126_6053572685615691855_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726689450-YSD0KEUCE2962X273U07/73049562_156775208897179_3660056742985152280_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726718983-BPSEGIS3A3DTJYPEBQNU/75349307_397652421111896_6501230055258585731_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726730866-P96JC3ODRZXVX56QX6ZZ/75572923_776429456137937_877593988703075628_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726748693-UXSIVOYL6NFAOKN1ORY2/71697464_2561888760561640_6532991586025152639_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726780519-UBJQBDYKX5KFG4B5JCMW/73175799_2466930433587217_3870570581772886920_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726803820-4PC5GFQLFCGP2O23PMIR/75448900_191723768664129_7038324470146891376_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588726815212-LE35EQ911ICDKWCUQ43L/75426194_500104320601301_3386841649252207297_n.jpg blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588727351971-RVN8M0CJA9KD95RHHB1F/nobu+food+%26+beverage+inspo blog - case study: nobu las vegas https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588727440243-I40O5G7FSIN6JXYBG1ED/hotel+inspo.png blog - case study: nobu las vegas [Hotel mood board inspiration for Nobu Las Vegas. Various sources.] https://www.binxiecollective.com/blog/starting-my-own-venture monthly 0.5 2020-05-04 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588621051053-TTVDTJD0WUKJ2N4R04YN/image-asset.jpeg blog - starting my own venture https://www.binxiecollective.com/blog/case-study-gordon-ramsay-steak monthly 0.5 2020-05-06 https://www.binxiecollective.com/blog/case-study-linq-up monthly 0.5 2020-04-12 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586543205613-WHW3W69I1GYVLNPXY7AC/LINQ+Up+Flyer blog - case study: linq up - The Results…. 1.9MM Impressions 169K video views 149K instagram story views 124K twitch viewers 10,560 social engagements https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586545749088-M8EZ6J9NQ1E9V73VFNVD/LINQ+Up+Inlfuencers blog - case study: linq up Pictured from left to right: Gabrielle Cooke, Mizzi Mie, Xavier Woods & Vampy Bit Me https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586546013309-2NRYRH5ZY5XV2SXCESZQ/Picture3.png blog - case study: linq up - The MatchUp Twitch Livestream Generated… 824K minutes watched 124K unique viewers 5,329 max viewers 3,655 average viewers https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586546317587-9B1JTNKL9IROEW1MNTKG/64474545_1108769212650045_5756371250372929831_n.jpg blog - case study: linq up https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586546326761-B0IWO0LKIJZTFYSYTWZO/66307248_1129102493946499_52298643748044741_n.jpg blog - case study: linq up https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586546334757-M8S99UW7HGZFI278BOQS/66619538_2353270268091376_6003398652700408782_n.jpg blog - case study: linq up https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586546372579-EPH6P6DUBLF4EI2KH48S/36944503_1098880516941770_5699639635806781440_n.jpg blog - case study: linq up https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586546385447-YKEN3C7OJXXID5WBCFPB/66415682_469461893884531_9219052848948979940_n.jpg blog - case study: linq up https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586546402282-EAI4Z7XGRFBSSASJR15F/66822886_416037409257242_854935417922403908_n.jpg blog - case study: linq up https://www.binxiecollective.com/blog/greater-good-covid19 monthly 0.5 2020-04-12 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586205273440-7BLPXDW184XSJUTNNJQ7/Activista+Social+Distancing+Albums+Beatles blog - greater good Then there’s the creative folk who bring me the most joy at this time. From global graffiti expression during this worldwide pandemic to projects that reimagine iconic album artwork into today’s social distancing norm. Seeing the world as it isn’t inspires and reinvigorates me to take a different perspective. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1586204991796-VWODBJWU3PITMXC4FPF0/Journey+Meme blog - greater good - In the words of Journey, “Don’t stop believing.” Yes, that was cheesy but there is still hope and greater good taking place in the world today. Watch my Greater Good series now. https://www.binxiecollective.com/blog/coming-soon monthly 0.5 2020-03-29 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585501281621-4447SMFYSGDR6E0NW53X/75851079_10156444286216331_6787153092052779008_n.jpg blog - coming soon… https://www.binxiecollective.com/blog/category/Travel monthly 0.5 https://www.binxiecollective.com/blog/category/Self+Reflection monthly 0.5 https://www.binxiecollective.com/blog/category/Case+Study monthly 0.5 https://www.binxiecollective.com/blog/category/Passion+Projects monthly 0.5 https://www.binxiecollective.com/blog/tag/the+linq monthly 0.5 https://www.binxiecollective.com/blog/tag/Travel monthly 0.5 https://www.binxiecollective.com/blog/tag/social+good monthly 0.5 https://www.binxiecollective.com/blog/tag/marketing monthly 0.5 https://www.binxiecollective.com/blog/tag/nobu monthly 0.5 https://www.binxiecollective.com/blog/tag/gordon+ramsay monthly 0.5 https://www.binxiecollective.com/blog/tag/personal monthly 0.5 https://www.binxiecollective.com/blog/tag/caesars+entertainment monthly 0.5 https://www.binxiecollective.com/blog/tag/social+media monthly 0.5 https://www.binxiecollective.com/blog/tag/case+study monthly 0.5 https://www.binxiecollective.com/blog/tag/venture monthly 0.5 https://www.binxiecollective.com/blog/tag/covid19 monthly 0.5 https://www.binxiecollective.com/about daily 0.75 2026-04-27 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585415610480-6DT2297PDHZ49BT73LXA/Salt+Lake+City about bianca shaw - I am a classically trained brand marketer with a disruptive, digital- and social-first approach to integrated strategy. I operate at the intersection of analytical rigor and creative intuition—where qualitative and quantitative insights inform strategic direction, and storytelling translates into high-impact execution at scale. I bring a hybrid mindset that balances business outcomes with cultural relevance, ensuring brands not only perform, but resonate. Most recently, I served as VIce President of Social Media and Digital Reputation at Caesars Entertainment, where I led enterprise strategy and execution across more than 50 U.S. destinations, Caesars Digital products, including Caesars Sportsbook and Caesars Palace Online Casinoand the award-winning Caesars Rewards loyalty program. In this role, I drove innovation across social media marketing, influencer strategy, customer care, and reputation management within a highly regulated environment, while establishing governance frameworks and operational standards that scaled across the organization. My leadership contributed to high-profile, culturally relevant campaigns, including a record-setting, organic-first Super Bowl LVIII initiative in partnership with the NFL and key Las Vegas stakeholders. Prior to Caesars, I held leadership roles at MGM Resorts International, where I oversaw social engagement, brand channel strategy, and reputation management across a global portfolio of brands. Over the course of my 14+ year career, I have built and transformed social and content ecosystems for some of the world’s most recognized companies, spanning agency, in-house, and brand environments. My experience includes strategic leadership for hospitality and tourism organizations such as Travel Nevada and Hakkasan Group, as well as globally recognized brands including Sony Electronics, Nintendo of America, and ABC Entertainment. I currently serve on the Lee Business School Corporate Advisory Board at University of Nevada, Las Vegas and the Customer Advisory Board at Sprout Social, where I contribute to the advancement of marketing innovation and the future of social media as a business driver. https://www.binxiecollective.com/portfolio daily 0.75 2020-04-14 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585616406353-J6P2Y430BCU6KLDGJ34Y/powerplay_dave.png digital + social porfolio - social innovation: caesars powerplay livestream Created an original livestream concept to highlight Caesars Entertainment’s differentiator of linked progressive table games in the state of Nevada. The livestream gameshow concept leveraged all nine Caesars Entertainment Las Vegas property Facebook pages to drive awareness, education, and engagement; the livestream generated 11.5K engagements and 32.3K video views. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585500528415-RORA6A7R764LNA5YO1KD/Paris+Las+Vegas+%7C+Gordon+Ramsay+Steak digital + social porfolio - brand relaunch: paris las vegas’ gordon ramsay steak Relaunched the Gordon Ramsay Steak brand at Paris Las Vegas with a three-week campaign through various tactics that included a 20 Questions AMA with the chef, a video series, and event coverage that generated 689K impressions, 15.8K engagements, and 98K video views. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585930964152-OVMQV62YL37FV43USYN0/New+York-New+York+%7C+Between+The+Pipes digital + social porfolio - hockey season campaign: new york-new york’s ‘between the pipes’ Concepted an original video series with the Vegas Golden Knights’ MC, Mark Shunock, to generate awareness about New York-New York Hotel & Casino being the destination to go pre and post game. The three-part video series plugged hotel offerings in a humorous, entertaining way. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585498668342-IWJ4GAV9VDT5ZLOW4RYD/MGM+Grand+Steve+Aoki digital + social porfolio - award winning content: mgm grand’s you’re going to have a story to tell Created a social brand narrative of the various pool offerings at MGM Grand (Lazy River, Lap Pool, Volleyball, Wet Republic, etc.), while also generating awareness of MGM Grand’s star studded entertainment (Jabbawockeez, Cirque du Soleil, Steve Aoki). This video won the 2017 Shorty Award - Audience Honor in Hospitality. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585426855599-A4KEPZYWE0DUZZ2RSCQS/M+Resorts+Resort+Fees+Facebook+Post digital + social porfolio - social media brand & persona development: m resorts spa & casino Defined a brand persona for M Resort and launched a comprehensive content strategy to engage and create awareness of the resort’s all inclusive experience. Content was complemented with a paid social strategy to ensure the messages reached the right people. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585426458935-2EADL8IVPNZ4RMYGFXQT/LAX+Is+Happening+The+Ambionista digital + social porfolio - integrated campaign w/ influencer outreach: los angeles world airports #LAXisHappening Collaborated with lifestyle, travel and fashion influencers to create unique content about the renovations happening at LAX. In addition to the influencer activations, a partnership was formed with Travel Skills to host a Twitter Chat sponsored by LAX. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585425549117-M83ZGOMFFNC1PJZU9WX6/Picture1.png digital + social porfolio - game changing content: omnia nightclub las vegas Revolutionized how nightclubs handle their marketing by telling a brand story through abstract, artistic content. It sparked curiosity and did its job in getting the industry talking. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585425193193-I3SXWGY2RCUNNH89629V/Untitled+design+%282%29.png digital + social porfolio - snapchat influencer activation: hakkasan group x chris carmichael Created branded stories highlighting Chris’ birthday at Hakkasan Nightclub and Daylight Beach Club reaching an engaged audience of 54,000 per story. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585424666198-UTA69G2VYMV8NI1N4K95/Transamerica+Finfluential+Microsite digital + social porfolio - trending topics & activations: transamerica’s finfluential Managed Transamerica’s social handles which become one of the most engaged financial services companies on social. Launched Finfluential.com, which trended nationwide during a one hour promotion via Twitter. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585423877253-GF35YHT3N8C6ANNSVY72/BuzzFeed+Travel+Nevada digital + social porfolio - content collaboration: travel nevada x buzzfeed Collaborated with BuzzFeed for a partnership to highlight rural Nevada by sending two writers on an roadtrip through the Silver State. They document their journey via social media and #NVRoadTrip was born. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585419286332-05QVTZC0CHP4MTXYIHHE/Ford+Motor+Company+F-150+Tremor+Week digital + social porfolio - generating buzz & anticipation: ford motor company Sustained conversation about F-150 models and created new enthusiasts by creating a weeklong campaign highlighting live coverage of different events and engaging content. https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585419433800-RNW3BZMSKIJGM1DAQ0U6/Nintendo+of+America+Wii+U+New+York+City digital + social porfolio - product launch & influencer outreach: nintendo of america’s wii u To support the product launch of the Wii U, influencers were invited to attend a special event in select cities to preview Nintendo’s newest console. Influencers were asked to write and post about their experience. https://www.binxiecollective.com/contact daily 0.75 2020-06-23 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585502083067-ENZXQW1FDMX1GEPAFIHN/Lee+Canyon+Lift contact https://www.binxiecollective.com/videos daily 0.75 2020-04-03 https://www.binxiecollective.com/snowboarding daily 0.75 2020-04-02 https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1585594741557-Z6KMHVENR5971GKTM811/Mammoth+Cornice+Peak snowboarding https://www.binxiecollective.com/home daily 1.0 2020-05-06